We’re careful about what we put in our products, so you can use them with peace of mind

You won’t have to think twice about quality when you choose our natural products. From fresh and locally sourced camel milk to regional favourites like Sidr oil and Omani frankincense, among other wholesome ingredients, we make sure to choose quality you can trust.

We strive to bring you the most natural and high quality products


We use ingredients derived from plants in our products

We use biodegradable ingredients wherever we can


In our mission to be kind to the planet we only use biodegradable ingredients in our products

We showcase traditional ingredients from the Middle East


We source as many of our ingredients as we can from the region

We source and manufacture in sustainable ways


We ensure that all materials we use are sustainably produced

We do not test our products on animals


We do not test our products on animals

What’s in our products

Our star ingredient : camel milk

Whether or not Cleopatra bathed in camel milk is debatable. But one thing is sure, camel milk truly is a special ingredient in skincare. Rich in Alpha-Hydroxy Acids and vitamins and loaded with anti-ageing and anti-inflammatory properties, it nourishes the skin and boosts its immunity. We’re happy to let you experience its goodness through our range of products.

Fresh Camel milk from the UAE is a key ingredient in our products
Healing Omani Frankincense is a regional ingredient for skincare

Omani Frankincense, a regional powerhouse

Locally known as luban, Omani Frankincense is a marvel of nature. It’s thought that frankincense can help regenerate skin cells, reduce scars and blemishes, and prevent premature ageing. It also tightens, tones and lifts skin while enhancing and improving its elasticity.

Sidr Oil, an ancient remedy

Indigenous to mountains and deserts in the Arabian Gulf, the sidr tree contains calcium, iron and magnesium, among other beneficial nutrients. Sidr oil, extracted from sidr leaves, has been used for centuries to maintain a healthy scalp, keep hair and skin clean, and strengthen the body’s immune system.

Traditional Sidr Oil conditions skin and hair
Natural oils and butters feature in our skincare products

The heart of the matter: natural oils and butters

To enhance our products, we add a range of natural oils and butters. These ingredients are mindfully chosen for their skin-friendly properties:


  • Olive Oil
  • Coconut Oil
  • Castor Oil
  • Cocoa Butter
  • Shea Butter

The essence of our products: essential oils

Why stop there when we can take it to the next level by combining the healing properties of essential oils. Here are our favorites:


  • Frankincense Essential Oil
  • Lavender Essential Oil
  • Lemongrass Essential Oil
  • Tea Tree Essential Oil
Essential oils are chosen not only for their aroma but also for their amazing skincare properties

And what’s not

We don’t like chemicals and neither does our skin. Which is why you won’t find Parabens, SLS, Synthetic colours, DEA, Phthalates, Petroleum, Glycols, BHT, Isothiazolinones, Silicones and Triclosan in our products.